Nicholas Wainwright

President

Nicholas Wainwright has been working at Boodles for over half a century and now holds the title of President within the company. His unwavering dedication to the brand is evident as he maintains a steadfast approach to every aspect of the business.

As President, he is particularly passionate and involved in the Design Department. From providing guidance and mentorship to Boodles staff, to being involved in unforgettable events and engaging with customers, his influence and character is evident across all facets of the business. Nicholas' vision extends far beyond the present, he is and always has been, driven by his determination to propel Boodles to greater heights with each generation.

Michael Wainwright

Chairman

After 40 years of working at Boodles, Michael still looks forward to Monday mornings. His time as Managing Director, some of it shared with his brother Nicholas, started almost 25 years ago and came to an end at the start of March 2024. Since then Michael has been Boodles Chairman.

Over the last two and a half decades, Michael has worked tirelessly on Boodles jewellery design, developing the Boodles brand and reinventing and perfecting many other areas of the business:

"In my opinion the most important thing for any business is the quality of its staff, and at Boodles we pride ourselves on this. I am very happy with the legacy which I leave to my nephews Jody and James who have recently taken over as Managing Directors. I very much look forward to working with them as Chairman and have total confidence in them."

Michael’s own children; Geordie and Honour are also fully involved in the business.

James Amos

Managing Director

James Amos joined Boodles in 2004 and proceeded to manage the Harrods boutique for a number of years. He then moved to Ireland with his wife whilst running the Dublin shop for three years. Following his return to the UK in 2011, he became Marketing Director and started to build up a team to take the Boodles brand to the next level. The Walpole award for ‘British Luxury Brand of the Year’ in 2023 was a high point in his career.

The intersection between jewellery design and storytelling is something that James has championed at Boodles over the last decade, whilst a very busy company events schedule fills any spare moments throughout the year.

James has now become joint Managing Director along with his cousin Jody Wainwright. Whilst he finds all aspects of the business interesting, it is the brand and the strategic decisions needed to grow the business that really motivate him. Coupled with this is a passion for sustainability, and a firm belief that this is key to the future for Boodles.

Jody Wainwright

Managing Director

"I particularly enjoy being involved in the sale of a piece of jewellery, when I remember where I first saw the gemstone and why I bought it - what I felt at the time. It's quite personal: finding something special and being able to tell the story that lies behind it, and finally seeing the home in which it shall remain."

This passion for gemstones takes Jody all around the world, and more recently, has led to the formation of Boodles 'Peace of Mined' project. Boodles collaborates with a number of diamond mines to source rough diamonds directly from the mine. The diamonds are then polished in-house before being sent off for GIA certification - a process that allows full traceability throughout.

“I even get to pick the exact diamond shape and some of the finer details during the polishing process…”

Honour Wainwright

Director of Marketing

Honour Wainwright joined Boodles in 2020 from the media company Condé Nast and is the first female family member to join the company in Boodles history! Honour has spent some time as both Head of Communications and Brand Manager and now oversees the marketing department in its entirety, an element of the business she has always been passionate about.

And how did Honour feel about joining the family firm?

“I am hugely excited to be the first female family member to join Boodles - and with that comes an enormous sense of responsibility! Although over 50% of Boodles management roles are held by women in the company, the industry is still very much male dominated. Therefore, I feel a duty to advocate for greater female representation, whether that be as craftswomen, gemmologists or within other senior management positions in the industry at large. This, alongside ensuring Boodles continues to be a pioneer in the field of traceability, is what I am truly passionate about.”

Geordie Wainwright

Director

From the shop floor, Geordie enjoys getting involved in all aspects of day-to-day operations at Boodles. After four years in Amazon’s retail department, he joined Boodles and spent two and a half years at our Bond Street flagship before taking on the role of Assistant Manager at Sloane Street and has really enjoyed building a great relationship with many Boodles clients.

Geordie divides his time on the shop floor with involvement in other areas of the business. He plays a key role in managing Boodles’ partnership with Patek Philippe, working closely with their team and the four store managers. He also supports the Boodles Diamond Department on the sourcing of gemstones for jewellery. His passion for diamonds and traceability was further ignited in 2023 when he visited the Cullinan Mine in South Africa before spending two months in New York with the Goldberg family, learning about the renowned Ashoka cut diamond.

Outside the showroom, Geordie has organised successful exhibitions in Quinta do Lago and New York and established a partnership with the Henley Festival. He is excited to continue exploring international opportunities and sharing the Boodles story with an even wider audience.