Boodles Events

Each year we are involved with around 150 events across the UK and overseas, ranging from boutique tennis tournaments, to horse racing, glamorous black tie galas & intimate in-store receptions. At Boodles, events are very much a part of our DNA & one of the many ways in which we form close relationships with our clients.

The Cheltenham Gold Cup

Boodles is delighted to be the official sponsor of the Cheltenham Gold Cup in 2024 for the third year running. The festival is regarded as the pinnacle of jump racing, making it the perfect fit for Boodles who have been a committed supporter of the Cheltenham Festival since 2014.
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The Boodles Tennis

The Boodles is not only the perfect English Garden party but the hidden gem of sporting events. This five day tennis exhibition is situated in the beautiful grounds of Stoke Park in Buckinghamshire, England and is held in the week before Wimbledon giving guests the opportunity to watch some of the world’s top tennis players as they warm up for the iconic British championship, whilst enjoying the finest cuisine and idyllic surroundings.
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RHS Chelsea Flower Show

Boodles has had a long-standing involvement with the RHS Chelsea Flower Show, one of the most prestigious horticultural events in the world.
Boodles has sponsored various gardens at the Chelsea Flower Show over the years collaborating with renowned garden designers. Each garden has been meticulously designed featuring stunning floral displays and innovative landscaping, inspired by Boodles jewellery collections.
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Boodles Boxing Ball

A high-octane mix of glamour, grit and determination as society's finest put on their gloves and step into the ring for this biennial charity fundraiser. A hot ticket amongst well-connected Londoners, the Boodles Boxing Ball has become one of the most highly anticipated events on the London social scene.
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Boodles May Festival

The Boodles May Festival is Chester Racecourse’s most prestigious three-day race meeting, it takes place at the beginning of May each year and launches the remainder of the year’s racing season. Chester Racecourse is officially recognised as the world’s oldest, operating racecourse by the Guinness World Records. The first race ever held at Chester Racecourse took place almost 5 centuries ago in 1539.
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Salon Privé at Blenheim Palace

Salon Privé is one of the longest-running and most established automotive events in the UK. Held in the stunning grounds of Blenheim Palace, one of the world’s finest UNESCO World Heritage sites, the event is the most luxurious of garden parties set against an opulent and historic backdrop.
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Boodles is more than just a fine jewellery company. In fact, we invite our customers to be part of our vibrant social scene. Customers, friends, celebrities and sometimes even royal guests attend an action-packed calendar of lunches, dinners and parties, both in the UK and overseas. Friendship and fun are two of the essential ingredients.
Visit a Boodles Showroom
From our showrooms throughout London, to our branches in the North West of England and Dublin, you can be sure of expert, friendly and bespoke service when you come to see us in person.
Boodles jewellery showroom interior