
The Doha Jewellery & Watches Exhibition
See our latest jewellery designs at the Doha Jewellery & Watches Exhibition, January 30th – February 5th 2025.
A Family Story
Boodles is a family business. For six generations, it’s been in the same family – and this, we believe, is what makes Boodles special. The family bond is the strongest: it creates a culture of care and trust that allows our designers to take bolder leaps; our gem buyers to make braver choices; and our sales team to go the extra mile – often literally. And of course, Boodles jewellery is made to last for generations; each piece treasured by its first owner, but gaining emotional value and meaning as it’s passed down. Quintessentially British, it is one of the only remaining family-owned jeweller on London’s Bond Street. Timeless, and yet utterly modern.

A Family Story
The secret of Boodles is simple. As a sixth-generation family enterprise, they care passionately about all that they do. And despite receiving many outside offers to buy up the business, they remain resolutely committed to doing things independently, in their inimitable way.

British design
Founded in 1798, Boodles is known for the quality of its precious gemstones and the skill of its creations. Thanks to an inspirational team of in-house designers, the company’s visionary philosophy continues to champion exemplary British craftsmanship.
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