
The Cheltenham Gold Cup
Inothewayurthinkin 2025 Cheltenham Gold Cup Winner.
First Class Racing
Boodles is delighted to announce an extension of its sponsorship of the Cheltenham Gold Cup for a further three years, as well as becoming an official partner of the Jockey Club. The continuation of the partnership with Cheltenham Festival marks Boodles passion for horse racing and highlights its dedication to celebrating British sporting culture and events.

Boodles involvement with horse racing in the UK started all the way back in the 1930’s making official trophies for the Grand National at Aintree. Today it is the official sponsor of Cheltenham races for the third year running. The festival is regarded as the pinnacle of jump racing, making it the perfect fit for Boodles who have been a committed supporter of the Cheltenham Festival since 2014.

Over three miles and two furlongs long, the Gold Cup Day race is a thrilling display of the most prestigious steeplechase distance racing in the world. It highlights the fourth day of The Cheltenham Festival, with the winner taking home the gold cup.
The Boodles Cheltenham Gold Cup brings together the very best riders, champions and legendary names, making it an incredible day in the racing calendar.

“Boodles is thrilled to have the opportunity to sponsor the Cheltenham Gold Cup. We have had a long association with Aintree and Chester Racecourses – having been established in Liverpool in 1798 – and of course in recent years at the home of Jump Racing, Cheltenham."
The Boodles Cheltenham Gold Cup Winners

Lucky
Designed to showcase the majestic nature of racehorses, Boodles is delighted to unveil the new equine-inspired collection. This Lucky design bangle is set with pear shape diamonds in platinum. A pair of Lucky design earrings are set with pear shape diamonds in platinum, and a Lucky design brooch set with pear shape diamonds in platinum.


Lucky 'Gold Cup 100' Platinum Diamond Horse Pendant
“Cheltenham is such a special place, but it’s so special because of the atmosphere and the people… it’s the closest thing you can feel to feeling like a rockstar.”
Evesham Road, Cheltenham GL50 4SH