Punchestown Festival 2024
Boodles is delighted to announce its sponsorship of the Boodles Champion Hurdle at the renowned Punchestown Festival, marking a significant partnership within the realm of Irish racing.
March 2024
The Punchestown Festival stands as a pinnacle event on the Irish sporting and social agenda, hailed for its five days of top-tier racing, featuring the finest Irish and British talent. The sponsorship is perfectly timed to coincide with the 20 year anniversary of Boodles showroom on Grafton Street in Dublin. Boodles sponsorship of Irish racing is a natural extension into the heart of the sport, and joins its many ongoing sponsorships of British racing events such as the Cheltenham Gold Cup, Chester Races, and York Races.
“Our involvement with horse racing in the UK started all the way back in the 1930’s when we made the trophies for the Grand National at Aintree. We feel privileged to have been invited into the Irish racing world and to be sponsoring such a prominent race at Punchestown almost 100 years later. We are excited to think that ‘The Boodles Bar’, in the centre of the hospitality area, will have a great buzz about it throughout the festival. We are also delighted to continue our association with Rachael Blackmore who will be attending Boodles Punchestown Launch event in our Grafton Street Showroom.”
James Amos, Managing Director of Boodles
The partnership between Boodles and Punchestown is a three-year sponsorship and is fittingly timed as Boodles recently launched their first ever equine inspired jewellery collection ‘Lucky’, which will be on display throughout Punchestown Festival in the Boodles Bar. As the final event in the Irish jump racing calendar, Punchestown is widely acclaimed as the ultimate homecoming for champions, making it one of Boodles most exciting partnerships to date. The highlight of the Boodles Day will undoubtedly be the prestigious Grade 1 Boodles Champion Hurdle, the feature race of Festival Friday, coinciding with Ladies Day. This esteemed race will include top contenders and boasts a stellar line up of past victors, including close friend of Boodles, Rachael Blackmore.
Conor O’Neill, CEO of Punchestown, expressed his delight at the collaboration, emphasising the shared appreciation for heritage and brand integrity:
“It goes without saying that we are so pleased to welcome Boodles to the Punchestown Festival. We often remark that it is the people that make Punchestown, so to partner with a family run, award winning luxury brand whose team truly appreciate the importance of heritage and brand values is a wonderful privilege”.
Boodles is delighted to present ‘Lucky’: A Captivating Equine-Inspired Jewellery Collection
